Blog

A press release from The Tradeshow Coach was posted this week on the PR Log Press Release Distribution website in regards to the Consumer Electronics Show currently going on in Las Vegas, and the common exhibiting mistakes being made. As many of you know, SPOON launched a new SPOON Approach in 2012 that touches upon these same exhibiting mistakes, and how utilizing our approach can help you get the most out of your tradeshows.

The press release explains that if you “walk the show floor…you’ll find many of the exhibitors who don’t have a clue how to interact with the visitors, and what they need to be doing to maximize their time and money investment at CES.” The press release then goes on to note; “It is obvious they lack the trade show exhibitor training needed to learn the essentials to really make the most of their time on the show floor.” Part of our SPOON Approach is Booth Staff Training, where we express that the key value of exhibiting at a tradeshow is to engage real people about real products and services in real time. We believe with proper Booth Staff Training comes more quality leads, more sales and a higher return on investment.

This is just one service offered in our SPOON Approach, to help you get the most out of your tradeshow experience.

The Tradeshow Coach Press Release

Imagine walking into an event space where the main source of light is coming from the glowing walls. Imagine coming home from a long day of work and instead of switching on an overhead light, you switch on your window. According to an article published in Dezeen Magazine, this is exactly what the future will look like due to organic light-emitting diode technology (OLED for short). According to the article, “glowing walls, windows and furniture will replace light bulbs and LEDs in homes as OLED…technology improves.”

How does this work you ask? According to Dietmar Thomas, the mastermind behind the technology, “the low working temperature of OLEDs – around 30 degrees centigrade – mean that lighting source can be integrated into furniture…and even painted onto walls.”

The future of events is looking bright, and we here at SPOON can’t wait!

Dezeen Magazine Article

Planning a corporate meeting or event on your own can be demanding, time-consuming and stressful. That’s why the SPOON Events team is here to help!

According to an article posted on CareerCast, Event Coordination has been listed in the top 10 most stressing jobs of 2012. Coming in on the list at number 6, (right after a military general and a police officer!) it’s no wonder companies will look to outsource their event planning needs.

With our unique SPOON Approach and exemplary customer service, we can make planning your next corporate meeting or event easy and stress-free.

Check out our Events page and see what SPOON can do for you!

Source: CareerCast Article

For a the third consecutive year, SPOON’s Greig Pensgen has coordinated a food collection to benefit the people that visit St. Martin’s Place. Located in the city of Rochester at 55 Ontario Street, St. Martin’s offers a free hot meal each weekday to anyone who walks in. Greig volunteers regularly at St. Martin’s Place and can attest to the genuine gratitude that folks express who eat there.

SPOON staff members have donated over 170 non-perishable items the past few weeks, to be dropped off at St. Martin’s Place this evening.

Thank you Greig for helping us give back to our community in such a rewarding way.

We here at SPOON wish you all a safe and healthy Thanksgiving!

Registration is now open for EXHIBITOR2013 which will meet March 17-21 at the Mandalay Bay Convention Center in Las Vegas. SPOON will be exhibiting for our 9^th consecutive year, demonstrating our five point SPOON Approach campaign. The SPOON Approach focuses on a consistent set of attendee touch points that deliver a higher return on investment, including: pre-event marketing, association marketing, exhibit programs, event programs and post-event marketing.

Read the Exhibitor Online article below for all the latest EXHIBITOR2013 info, including ways to save for those attending multiple sessions of the 2013 conference!

We hope to see you there!!

Exhibitor Online Article – Registration now open for EXHIBITOR2013

The worst thing an Exhibit Manager can hear: your freight is late; misplaced; damaged; lost. We here at Spoon take pride in our freight process, making sure your packages are all accounted for and delivered on-time. This involves asking important questions of your freight including what are you shipping, what is the value of your shipment and what is the final destination of your freight. An article from Exhibitor Magazine references these questions as well as 9 others. Knowing the simple answers can make dealing with freight a smooth ride.

Lost in Transportation Article