EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Registration Now Open for EXHIBITOR2013

Posted on November 9, 2012

Registration is now open for EXHIBITOR2013 which will meet March 17-21 at the Mandalay Bay Convention Center in Las Vegas. SPOON will be exhibiting for our 9^th consecutive year, demonstrating our five point SPOON Approach campaign. The SPOON Approach focuses on a consistent set of attendee touch points that deliver a higher return on investment, including: pre-event marketing, association marketing, exhibit programs, event programs and post-event marketing.

Read the Exhibitor Online article below for all the latest EXHIBITOR2013 info, including ways to save for those attending multiple sessions of the 2013 conference!

We hope to see you there!!

Exhibitor Online Article – Registration now open for EXHIBITOR2013

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