Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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London 2012 Olympics – Team USA Wins Gold in Gymnastics for the Second Time in History

With the U.S. Women’s team winning the gold medal in Women’s Artistic Gymnastics for the second time in history, the U.S. are certainly making a statement in the London 2012 Olympics! With our medal count up to 63, we are trailing China by 1! Go USA!

What’s your favorite Olympic sport?


Article – Team USA Wins Gold in Gymnastics

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A Little Humor to Keep Your Week Going

An article posted in The Atlantic Cities describes a recent performance in Montreal showcasing old people “roosting on the sides of buildings like huge insects.” Sitting on white chairs mounted onto the sides of buildings at a 90-degree angle, they “engaged in activities best described as ‘surreal mundane.'”

The mastermind behind the performance, German choreographer Angie Hiesel, describes the concept:  “Twenty feet above the sidewalk, white chairs are attached to the walls of buildings in the Latin Quarter, with ten senior citizens sitting on them…. All of them appear to be floating above everyday concerns, their strange position adding an enchanting note to the cityscape. Old age becomes urban poetry, insisting that we stop and take a look.”

There is also a video linked to the article which shows the reactions of the Montreal citizens to this strange scene.

Article – Old People Appear Floating Over Montreal

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Is social media really a valuable branding tool?

According to the article below from our friends at Exhibitor Magazine, “the percentage of companies using social media for exhibit marketing has nearly doubled in the past 2 years!” We here at SPOON can attest to the positive effects social media has had not only with our own business, but with that of our clients! These positive effects include increased event registration and promotion, as well as a great avenue for post-event follow-up.

Exhibitor Magazine – Social Media Article

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Las Vegas Convention Center Expansion

Interesting article speaks well to the business climate and an uptick in event spending, as the Las Vegas Convention and Visitors Authority make a major investment to the Las Vegas Convention Centers buildings and surrounding area to keep it’s Number One ranking as the leading tradeshow venue in the US. SPOON’s full service facility and operations in Las Vegas deliver savings, creativity and superior service to all our clients in the growing LVCC environment.

Las Vegas Convention Center Expansion Article

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SPOON Holiday Food Donation

SPOON Rochester delivered 6 boxes and 8 bags full of donated food to St. Martins Place this morning.

St. Martins will use some of the donated food for preparing upcoming meals and will pass the balance onto Sister Regis Food Cupboard for distribution.

Thank you to all SPOON Rochester employees who helped us donate more food than ever before, and thank you to our very own Greig Pensgen for coordinating this great effort.

Happy Holidays!!

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Cisco’s “Second Show” at EDUCAUSE 2011


Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers!  SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer reception held at the Philadelphia Marriott Downtown.

SPOON Events “met” with the Cisco team (using none other than WebEx!) to determine the objectives and size of the event, and we recommended the Philadelphia Marriott Downtown as the ideal venue. This hotel is situated in the heart of Center City in Philadelphia, and connected directly to the Philadelphia Convention Center.

With the help of Carl Alan, a local florist, SPOON Events put together practical floral centerpieces using Cisco’s corporate colors.  Cisco brand was present throughout the space via banner stands, GOBO lighting, blue up-lighting, table drapes (both on the registration table  and covering half walls opening to the entrance of the hotel), beverage napkins, etc.

Guests were greeted by the SPOON team, who made sure to scan EDUCAUSE show badges to account for which guests were present, and they were gifted some Cisco branded t-shits, too.

A delicious menu was selected and top-shelf beverages were up for grabs.  Not only did the guest eat up two WHOLE giant tenderloins, but did so in the first 30 minutes!  We all know how hungry you get after a long day on the show-floor!  A local jazz trio (Paul Sottile Jr.) brought an appropriate backdrop to conversation.

Take a peak at a few photos below, but be sure to see them all on our flickr stream!




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SPOON Exhibits and Events Team Building Day

With the sunny days of Western New York rapidly coming to an end (suprised they held out this long!), SPOON Rochester embarked on a team building corn maze at Long Acre Farms! Nothing like an afternoon filled with sunshine, fresh air and LOTS of teamwork to get us all geared up for the long winter months!


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End of the Summer Cook Out

With Summer quickly coming to an end (sigh)… SPOON Rochester decided that it would be a good idea to take advantage of the nice weather!  Our cook out was complete with hot dogs, hamburgers, chips, potato salad, pasta salad, and of course good company!

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Gracenote @ IFA in Berlin

SPOON recently executed an international stand build for a new client Gracenote.  A 7m x 5m Product Experience Demonstration Room and 4m x 5m Private Meeting Room were designed and installed on site at IFA 2011.  Great job SPOON!


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ACS National Meeting – Fall 2011

ACS National Meeting  – Fall 2011 was a huge success!  Regardless of hurricane Irene’s effect on east coast travelers, Denver, CO provided an positive destination for attendees.  Show traffic was still very high and attendees were both excited and intrigued on what the booth had to offer.  Our clients were very happy with outcome of the booth, and are looking forward to the Spring 2012 show in San Diego, CA.



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