EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Lost in Transportation

Posted on August 30, 2012

The worst thing an Exhibit Manager can hear: your freight is late; misplaced; damaged; lost. We here at Spoon take pride in our freight process, making sure your packages are all accounted for and delivered on-time. This involves asking important questions of your freight including what are you shipping, what is the value of your shipment and what is the final destination of your freight. An article from Exhibitor Magazine references these questions as well as 9 others. Knowing the simple answers can make dealing with freight a smooth ride.

Lost in Transportation Article

Posted in Informative | Leave a comment