Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Program Management

Short-staffed, overworked, down-sized or simply lacking the in-house personnel, experience or expertise to manage your event or exhibit programs? SPOON can be your comprehensive internal tradeshow or event manager, seamlessly integrating with the responsible parties or departments.

We’ll meet with you and your stakeholders to develop goals and objectives, brainstorm and finesse themes, develop internal and external marketing support, provide budget control – and anything else you need for your show, exhibit, product launch, sales event, general and/or educational sessions and more. We’ll book exhibit space, provide onsite logistical support, handle registration, and everything else from A to Z.

These services can be provided on an ongoing basis or for a single project.  Contact us to let us know what you’re looking for. We’d be happy to discuss options and present a customized plan.