Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Exhibit Services


With some of the most experienced design professionals in the industry, our team uses the most advanced software, technology and strategic thinking to deliver sales-focused, brand-driven creative solutions for your tradeshow programs.

Always fresh, contemporary and uniquely suited to your audience needs, our creative impetus isn’t whim or fancy – it’s achieving your desired results.

Content Development

From speechwriting to high-impact presentations; electronic billboards to interactive kiosks; educational sessions to informative video – our content experts can do it all. We’ll work closely with you or your subject matter experts to write, design and create the materials and content you’ll need on the tradeshow floor, in the breakout room or on stage in the general session.

Graphic Production

With a full complement of experienced art directors, graphic and mechanical artists, SPOON doesn’t just create great exhibits, we infuse them with life. Brand-perfect, high-impact, and cleanly executed in-house, you’ll get the complete package whether it’s part of your tradeshow exhibit or ancillary event. We can deliver in every medium, including large-format print.


Each of SPOON’s three facilities – located in New York, Las Vegas and Atlanta – have full production and fabrication capabilities with the latest high-tech bells and whistles to advanced capabilities including CNC fabrication for the ultimate in accuracy and finish.

Our creative team and engineers design and build with an eye toward logistics, durability and cost-effective execution, using high-tech, lightweight materials wherever possible.

Audio Visual & Lighting

Today’s most impactful exhibits and events demand high-tech audio-visual effects and lighting – seamlessly integrating video screens, interactive lighting and other special visual effects.

Flash and dazzle elements will be concepted and incorporated into your project during the design and build phase by our in-house AV and lighting specialists. AV elements can be purchased on your behalf for shipment with your exhibit, or rented locally according to specifications we’ll coordinate for you. We’ll even travel to your venue, if needed, to provide onsite AV support for installation, run-of-show and dismantling.

Show-Site Logistics

For turnkey tradeshow support, the SPOON team delivers peace of mind at home and abroad by providing complete show facilitation and management.

We work on your behalf to take the overwhelming details “off your plate” and ensure you receive all services discounts in the ordering process, and manage all service details including drayage, electrical, labor management and more.


SPOON’s network works for you, with discounted national and international contracts with dozens of major freight companies, including van lines, common carriers and airfreight carriers.

We can manage all aspects of your shipping needs by providing complete transportation management, from pick-up arrangements, to paperwork and bills of lading, to final safe return of all properties to their storage or permanent locations.


We’ve worked all the major venues in cities worldwide, giving us the local advantage whether at home or abroad. Our show site supervisors are among the most experienced in the industry, with years of experience supervising the installation and dismantling of exhibits everywhere on the globe.

They know the local rules and regulations, and ensure your exhibit and product get installed – and returned – with care, efficiently and cost effectively.

Installation & Dismantle

SPOON provides on-site installation and dismantle services with a nationwide network of skilled laborers with local ties in every city. We take professional pride to ensure your exhibit properties are installed and handled with care and precision regardless of the venue.


Each of SPOON’s three facilities – located in New York, Las Vegas and Atlanta – offer full service storage for your exhibit properties.

Our warehouse facilities have racking systems to provide easy accessibility and greater cost efficiencies in handling, as well as climate control, state of the art fire suppression and monitored security.