Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Event Services

Pre-Event Marketing

From brainstorming creative sponsorship opportunities to strategizing approach to and management of solicitation and sponsor fulfillment, SPOON Events is your partner at every level. Count on us for accuracy and decorum in all our interactions on your behalf.

Financial Management

Get the best rates and negotiated contracts from your vendors, never pay more than market rate, and eliminate time-consuming paperwork with SPOON’s financial management services. We’ll manage your budget with an eye toward efficiency and savings, maintain accurate accounting and reconcile your bills. It’s the best way to stay on budget and in the black.

Site Selection

It’s all about location, and the trick is finding just the right space for your particular event. Our Staff researches destinations, hotels and off-site venues to establish the best location as it relates to your program objectives, attendee demographics, budget, schedule and other logistic factors.  We compare room rates, air travel costs, meeting room rental and ground transportation costs at each destination, setting you up to make a well informed and wise decision.

Hotel Contracting

SPOON Events works with hotel sales representatives on the national and international level in order to guarantee the best rates for your company.  Our team negotiates rates, suites, turndown service, amenities and other specific needs on your behalf, in addition to reviewing and recommending any additions or changes to contract clauses to minimize risk and maximize flexibility.


The best event themes motivate and engage attendees, and help adults internalize messages and learning. Our creative group can design your event theme, or simply assist as you execute it in a way that supports your message and objectives.

Because consistent communication is the key to thematic power, we’ll work with you to incorporate it into every aspect of your event, from pre-marketing to registration, presentations and speeches, AV production, décor, gifts and promotional items.

We can also assist you in creating a logo for your event, designing your marketing materials, creating signage and even adding the theme idea into your food and beverage options.

Printed Materials/Graphic Production

Our in-house graphic design department specializes in creating logos, graphics, signage and other printed materials for events. We know the most effective formats, the most creative executions and the most efficient ways of getting it done. We’ll help you maintain a consistent,
cohesive look across all tactics, materials and dimensions.

On-Site Management & Staffing

With experience and an in-depth needs analysis, we’ll help you anticipate your onsite staffing requirements, and assemble a skilled onsite management team ready to respond to your – and your attendees’ – every need. Armed with a minute-to-minute timeline detailing everything that needs to happen for peak efficiency, each staff member will have specifically defined responsibilities and will share a common goal: To create a seamless event flow, keeping the event on time and without interruption.

Audio Visual & Lighting

From simple session AV to large-scale custom stages and theatrical productions, SPOON will bring your event to life in a way that’s appropriate to your objectives and budget. Whether you need a turnkey solution or help in specific areas, we have experts able to execute in every creative or technical area, including stage and production design, entertainment, video and special effects production, scriptwriting, load-in and strike, and more.

It’s not all about big production value either – No event or session is too large or too small – we’ll manage all AV requirements for general sessions and breakouts, oversee the pre-planning, negotiating and onsite setup.

Set Design

Engage your audiences with a rich and appropriate visual experience regardless of budget with SPOON’s custom and turnkey staging solutions. Our design-build facilities and long history of experience in tradeshow and event production means our designers are up to date and intimate with the latest staging technologies – from simple screens and risers to breathtaking vistas that will wow audiences, transform rooms and even change looks  from day to day to support a variety of programs.

Our pre-visualization services mean you’ll virtually see an accurate representation of your staging prior to approval, so there are no surprises.

Registration & Communications

From “Save the Date” through to on-site registration, SPOON’s complement of e-services can add efficiency and automation to your event registration, pre- and onsite communications. We’ll design a customized website, emails, onsite systems and whatever else you’ll need to ensure logistical success, and manage all registration and contact data.

We can also provide physical items like postcards, invitations, programs and other printed materials. We provide full destination management services, managing all onsite registration needs and logistics.

Off-Site Activities

From sporting events to arts and cultural programs, we consider the demographic of your attendees and select events, destinations and activities will most appeal while supporting your overall program objectives. We’ll negotiate on your behalf for the best rates and benefits, and then execute the details – from local transportation to food and beverage.


Whether it’s the big closing night act or incidental entertainment to add fun and pizzazz to your event, SPOON gets you access. Working with a network of local, national and international agents, we can find just the right performer for your theme, budget and objectives. We’ve worked with some of the biggest names in entertainment, and can use our experience, connections and reputation to negotiate on your behalf. We’ll review contracts, manage riders and ensure that your interests are protected.

Street Teams

When you need a local street team to get things done, create excitement or otherwise supplement your onsite support and/or entertainment – from tour guides to flash mobs – SPOON can make it happen.

Ground Transportation

The SPOON team can coordinate ground transportation from the airport to the hotel and everywhere in between.  National and international relationships with ground transportation vendors ensure the best quality and price for your destination and event.

Food & Beverage

Why order from an ordinary menu? SPOON staff will work directly with the chefs and food and beverage staff at your destination to create a custom dining experience for your reception, breaks, gala dinner or any other food-associated activity. We’ll challenge their creativity to custom-craft menus that reflect your event theme, please your attendees and achieve your objectives while remaining within your F&B budget.


Commemorate the occasion and reinforce them and objectives with just the right items. SPOON will recommend creative ideas for gifts, welcome bags, premium items and awards for a lasting, message-appropriate impression.

Content Development

Content comes in many forms – and from many people – and SPOON can coordinate and develop educational content, poster sessions, speeches and other presentations. We’ll even work with your subject matter experts to suggest outlines, collect materials and provide whatever assistance is necessary to fill your stages and breakout rooms with content that conforms to adult learning principles and communicates your message.

Guest Speaker Management

Finding and integrating just the right speaker is critical to the success of your event, and SPOON can help identify speakers that will support your objectives and fit your budget. We work with every top speakers bureau, management company and speaker reps, and we know “who’s hot and who’s not” at any given time. We’ll negotiate contracts, set up transportation, and work with your speakers to make certain your attendees never feel they are seeing a “canned” presentation.

Post-Event Surveys & Reporting

Achieving maximum ROI is critical to measuring the success of any event, and it begins with clearly articulated objectives. We can help from beginning to end by helping you to formulate actionable and measurable objectives, create surveys and feedback forms, and help you collect and collate the data. From onsite, post-session surveys to more intensive, post-event e-surveys and focus groups, we’ll design and prepare the most effective measurement program for you event type and reporting needs.