Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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The SPOON Approach: Get the Most Out of Your Tradeshows

A press release from The Tradeshow Coach was posted this week on the PR Log Press Release Distribution website in regards to the Consumer Electronics Show currently going on in Las Vegas, and the common exhibiting mistakes being made. As … Continue reading

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Glowing Walls, Windows and Furniture: The Future of Events

Imagine walking into an event space where the main source of light is coming from the glowing walls. Imagine coming home from a long day of work and instead of switching on an overhead light, you switch on your window. … Continue reading

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Let SPOON Events Take the Stress Out of Corporate Event Planning

Planning a corporate meeting or event on your own can be demanding, time-consuming and stressful. That’s why the SPOON Events team is here to help! According to an article posted on CareerCast, Event Coordination has been listed in the top … Continue reading

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SPOON Thanksgiving Food Collection

For a the third consecutive year, SPOON’s Greig Pensgen has coordinated a food collection to benefit the people that visit St. Martin’s Place. Located in the city of Rochester at 55 Ontario Street, St. Martin’s offers a free hot meal … Continue reading

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Registration Now Open for EXHIBITOR2013

Registration is now open for EXHIBITOR2013 which will meet March 17-21 at the Mandalay Bay Convention Center in Las Vegas. SPOON will be exhibiting for our 9th consecutive year, demonstrating our five point SPOON Approach campaign. The SPOON Approach focuses … Continue reading

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Lost in Transportation

The worst thing an Exhibit Manager can hear: your freight is late; misplaced; damaged; lost. We here at Spoon take pride in our freight process, making sure your packages are all accounted for and delivered on-time. This involves asking important … Continue reading

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Is social media really a valuable branding tool?

According to the article below from our friends at Exhibitor Magazine, “the percentage of companies using social media for exhibit marketing has nearly doubled in the past 2 years!” We here at SPOON can attest to the positive effects social media … Continue reading

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