Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Funny Business – Using Humor in Trade Show Booths

According to the attached article, Exhibitor Magazine’s 2012 Reader Survey reported that “the second most popular reason companies exhibit [at a trade show] is ‘trade shows reinforce customer relationships.’” One of the most important aspects to building that relationship is humor.

This can be seen through a report the online dating service zoosk.com released last month, stating “64 percent of respondents claimed a sense of humor was the most important element of a successful relationship.” Granted professional business relationships are quite different from personal romantic relationships, but the basic principles are the same: “If humor is the single most important element of a relationship, and building relationships is among the top reasons companies exhibit, humor should have a place in your marketing arsenal.”

Article – Using Humor in Trade Show Booths

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