Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Happy Rosh Hashanah!

Today is Rosh Hashanah, The Jewish New Year celebrated from sundown on September 16th to nightfall on September 18th. Rosh Hashanah is the beginning of the Jewish High Holy Days, or Yamim Noraim (the “Days of Awe”), and is followed … Continue reading

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How Much is a Facebook Friend Really “Worth” To Your Company?

According to an article from Exhibitor Magazine, a company’s Facebook friends ” can increase brand awareness [and] foster enhanced relationships with clients.” But what is their real monetary value? According to two theories in the “valuation debate,” a Facebook friend can range … Continue reading

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Funny Business – Using Humor in Trade Show Booths

According to the attached article, Exhibitor Magazine’s 2012 Reader Survey reported that “the second most popular reason companies exhibit [at a trade show] is ‘trade shows reinforce customer relationships.’” One of the most important aspects to building that relationship is … Continue reading

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London 2012 Olympics – Team USA Wins Gold in Gymnastics for the Second Time in History

With the U.S. Women’s team winning the gold medal in Women’s Artistic Gymnastics for the second time in history, the U.S. are certainly making a statement in the London 2012 Olympics! With our medal count up to 63, we are trailing … Continue reading

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A Little Humor to Keep Your Week Going

An article posted in The Atlantic Cities describes a recent performance in Montreal showcasing old people “roosting on the sides of buildings like huge insects.” Sitting on white chairs mounted onto the sides of buildings at a 90-degree angle, they … Continue reading

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