Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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A Little Humor to Keep Your Week Going

An article posted in The Atlantic Cities describes a recent performance in Montreal showcasing old people “roosting on the sides of buildings like huge insects.” Sitting on white chairs mounted onto the sides of buildings at a 90-degree angle, they “engaged in activities best described as ‘surreal mundane.'”

The mastermind behind the performance, German choreographer Angie Hiesel, describes the concept:  “Twenty feet above the sidewalk, white chairs are attached to the walls of buildings in the Latin Quarter, with ten senior citizens sitting on them…. All of them appear to be floating above everyday concerns, their strange position adding an enchanting note to the cityscape. Old age becomes urban poetry, insisting that we stop and take a look.”

There is also a video linked to the article which shows the reactions of the Montreal citizens to this strange scene.

Article – Old People Appear Floating Over Montreal

Posted in For Fun | Leave a comment

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