Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Glowing Walls, Windows and Furniture: The Future of Events

Imagine walking into an event space where the main source of light is coming from the glowing walls. Imagine coming home from a long day of work and instead of switching on an overhead light, you switch on your window. According to an article published in Dezeen Magazine, this is exactly what the future will look like due to organic light-emitting diode technology (OLED for short). According to the article, “glowing walls, windows and furniture will replace light bulbs and LEDs in homes as OLED…technology improves.”

How does this work you ask? According to Dietmar Thomas, the mastermind behind the technology, “the low working temperature of OLEDs – around 30 degrees centigrade – mean that lighting source can be integrated into furniture…and even painted onto walls.”

The future of events is looking bright, and we here at SPOON can’t wait!

Dezeen Magazine Article

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