Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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770.638.2900 x106

Mark Burns

Divisional Manager, Atlanta

I enjoy every moment of life realizing that there is no good and bad only good and the opportunity to learn. I strive to have a healthy life style, eating right and exercising is key to being in a good state of mind.

What is your favorite part about your job?

My favorite part of my job is the interaction with people both internally and our clients. I love the opportunities I have in brainstorming ideas and providing solutions that we can all agree on.

If you could live anywhere, where would it be?

I recently visited South Beach Miami where the environment is alive with young people and fashionable clothing. The architecture reflects a different era of creativity in the Art Deco style of the 1930s and Art deco Revival. I was inspired by the feeling I got in visiting this area of the country.

What would be your ideal Saturday?

Golfing in the morning, leisure time in the afternoon, dinner and some sort of entertainment in the evening, a concert, the movies, or a play.

Who is your hero?

Lately I have been into Spiritual writings by authors like the Dali Lama, Deepak Chopra, and Byron Katie, but the one I have admired the most has been Eckhart Tolle, who teaches us that the all we have is this moment right now.

The Spoon Team

Darran Achter
Operations Manager

Herb Besaw
President & CEO

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Heather Haddad
Account Director

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager