Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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585.442.1740 ext 246

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Emily Thompson

Events Manager

I am hard-working and happy. I look forward to getting up in the morning and coming to work; as I know every day is different. I love nothing more than spending time with my family and friends. My three children are the most precious things in my life.

What is your favorite part about your job?

The best part about my job and the most rewarding part about my job is that I get to see an event transform from nothing all the way to its entirety. It is the best feeling in the world when you see what all your long hours of planning have turned into. Not to mention, I get to use every creative bone in my body almost every day.

If you could live anywhere, where would it be?

I would live in one of the Carolinas, close to the beach.

What would be your ideal Saturday?

Waking up to a hot cup of coffee and the smiles on my kids faces. Then outside to play … ALL DAY!

What is your favorite color?

Lime green and hot pink

The Spoon Team

Darran Achter
Operations Manager

Frank Berardi
Senior Account Executive

Herb Besaw
President & CEO

Chad Bozarth
Account Executive

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Evan Cross
Graphics Manager

Heather Haddad
Account Director

Brad Parkins
Project Manager

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager