Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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585.442.1740 x244

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Jason Shanley

Account Manager

When I'm not hard at work in the SPOON NY office, I'm playing volleyball at the YMCA, kickball in the Kickball League of Rochester, and spending the rest of my time around the 3 F's - Family, Friends and Football.

What is your favorite part about your job?

Every day is a new adventure. Some days I'm brainstorming with clients and our internal team - other days I'm on a plane heading to show site!

If you could live anywhere, where would it be?

Right where I am in Rochester, New York. Born and raised and it's where my family's roots are. 

What would be your ideal Saturday?

Wake up with some coffee, eggs & toast, go to the gym, spend time with my family during the day and head to dinner & a movie at night.

Who is your hero?

My brother - while he may be younger than me by a handful of years, he's the hardest worker and most dedicated person I know. 

The Spoon Team

Darran Achter
Operations Manager

Herb Besaw
President & CEO

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Heather Haddad
Account Director

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager