Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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770.638.2900 x100

Heather Haddad

Account Director

My family is what I live for. I can’t imagine my life without my two boys and husband. I used to joke that I am “solar powered” because I love the sun, but since my boys were born, I’m “family powered.”

What is your favorite part about your job?

Every day is different and exciting.

If you could live anywhere, where would it be?

As long as I’m with my family, “where” I live doesn’t matter … but near the water wouldn’t be bad either!

What would be your ideal Saturday?

Cooking a large breakfast, playing at the park with my boys, a nice long nap for us all, playing a tennis match, and ending the day snuggling with my babies and watching a Disney movie.

Who is your hero?

Every working mom I know.

The Spoon Team

Darran Achter
Operations Manager

Herb Besaw
President & CEO

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Heather Haddad
Account Director

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager