Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Blog

Las Vegas Convention Center Expansion

Interesting article speaks well to the business climate and an uptick in event spending, as the Las Vegas Convention and Visitors Authority make a major investment to the Las Vegas Convention Centers buildings and surrounding area to keep it’s Number One ranking … Continue reading

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Cisco’s “Second Show” at EDUCAUSE 2011

  Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers!  SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer … Continue reading

Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

Gracenote @ IFA in Berlin

SPOON recently executed an international stand build for a new client Gracenote.  A 7m x 5m Product Experience Demonstration Room and 4m x 5m Private Meeting Room were designed and installed on site at IFA 2011.  Great job SPOON!  

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ACS National Meeting – Fall 2011

ACS National Meeting  – Fall 2011 was a huge success!  Regardless of hurricane Irene’s effect on east coast travelers, Denver, CO provided an positive destination for attendees.  Show traffic was still very high and attendees were both excited and intrigued … Continue reading

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Cisco’s “Second Show” @ ISTE 2011

Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia!  SPOON assisted Cisco not only with their exhibit space at this large education-based show, but … Continue reading

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“Exhibitor” digs our “orange aid” sofa choice

We rented this orange sofa for our own booth at the 2010 Exhibitor show, and it quickly became a popular feature to our design and even brought people in off the aisles. And, “Exhibitor” Magazine agrees! Take a peak below … Continue reading

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