Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Cisco’s “Second Show” at EDUCAUSE 2011


Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers!  SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer reception held at the Philadelphia Marriott Downtown.

SPOON Events “met” with the Cisco team (using none other than WebEx!) to determine the objectives and size of the event, and we recommended the Philadelphia Marriott Downtown as the ideal venue. This hotel is situated in the heart of Center City in Philadelphia, and connected directly to the Philadelphia Convention Center.

With the help of Carl Alan, a local florist, SPOON Events put together practical floral centerpieces using Cisco’s corporate colors.  Cisco brand was present throughout the space via banner stands, GOBO lighting, blue up-lighting, table drapes (both on the registration table  and covering half walls opening to the entrance of the hotel), beverage napkins, etc.

Guests were greeted by the SPOON team, who made sure to scan EDUCAUSE show badges to account for which guests were present, and they were gifted some Cisco branded t-shits, too.

A delicious menu was selected and top-shelf beverages were up for grabs.  Not only did the guest eat up two WHOLE giant tenderloins, but did so in the first 30 minutes!  We all know how hungry you get after a long day on the show-floor!  A local jazz trio (Paul Sottile Jr.) brought an appropriate backdrop to conversation.

Take a peak at a few photos below, but be sure to see them all on our flickr stream!




Posted in Event Photos, Event Re-Cap, Reception, Trade Show | Leave a comment

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