Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
read more

Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
read more

Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
read more

Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
read more

Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
read more


SPOON Holiday Food Donation

SPOON Rochester┬ádelivered 6 boxes and 8 bags full of donated food to St. Martins Place this morning. St. Martins will use some of the donated food for preparing upcoming meals and will pass the balance onto Sister Regis Food Cupboard … Continue reading

Posted in Employee Event, Team Building | Leave a comment

SPOON Exhibits and Events Team Building Day

With the sunny days of Western New York rapidly coming to an end (suprised they held out this long!), SPOON Rochester embarked on a team building corn maze at Long Acre Farms! Nothing like an afternoon filled with sunshine, fresh … Continue reading

Posted in Employee Event, Team Building | Leave a comment