Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Event Re-Cap: Harper International Brand Launch

Geesh, we’re a little behind the 8-ball on this one…we never posted any details on our event for Harper International

Harper International, a thermal processing technology company and SPOON Exhibits client, approached us to assist them with an internal employee event in their Buffalo facility.  Harper has recently re-branded (we love the new logo & tagline!) and wanted to officially introduce their employees to the new look and feel during a special lunch reception. 

It was important to our client that we work within a budget and to not make any detail appear extravagant — this has become a popular request across our industry as budgets (thus benefits, hiring, payroll, etc.) have tightened in recent years.  We needed to make this hardworking team feel like they were a part of a new chapter of the business without making it feel like the expenditure was lavish.  And of course, we were up for the challenge…

We utilized a pretty raw space within one of their production/manufacturing buildings, which turned out to be a nice touch and very appropriate for the event.  We moved in some draped rounds with chairs and put together functional centerpieces — candy featuring the new red, white and black brand colors — that allowed everyone to bring a piece of the event home.  A kiosk of sorts was set up to allow employees to browse the new website, and we added some flat screen monitors to enhance the executive team’s  unveiling of the new brand identity.  The custom cake by Zilly Cakes was the perfect end to a healthy, catered lunch, and the firery candles were a great tie-in to the new tagline of “Spark the Future”!

Check out a few photos below, but see more on our SPOON Events  flickr stream

Posted in Employee Event, Event Photos, Event Re-Cap, Reception | Leave a comment

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