Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Client: Terumo
Show: ACC 2012
Location: Chicago, IL
Size: 40' x 40'
Type: Custom

Partnering and consulting with Terumo’s marketing team over what was lacking in their old booth, SPOON’s project team came up with a criteria and wish list of what was desired in a new booth. Both teams were pleased with the results. 

Design Criteria
Work stations for Product Managers where they could run ipad driven video
Double sided work stations
Large enough counter space to layout and demo wires to attendees
Each station needed space for individual product
Incorporation of light weight fabrics
LED lighting

Tier 1 Corporate identity
Tier 2 Divisional identity
Tier 3 Booth product identity on booth approach

Private meeting space
Theater space