Location: Washington, DC
Size: 40' x 50' and 10' x 20'
Genworth is a major partner of the AARP, and communicates to the regular AARP members at the event. SPOON created both an informative environment with bold graphics and video to tell the main story. Inside the booth there was a main theater to deliver presentations to support Genworth’s message. There was meeting space and hospitality to make the visitor feel welcome and to see the “human side” of Genworth.