American Chemical Society - Spoon Exhibits & Events

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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

American Chemical Society

Client: American Chemical Society
Show: ACS Spring
Location: Anaheim, CA
Size: 50' x 100'
Type: Custom

A complete, large-scale environment was created for the American Chemical Society’s spring show in Anaheim. The exhibit space was defined by the need to accommodate eleven internal departments – each with their own requirements – within one grand space. “Power Plant” fabric graphics and inlaid carpet helped to create highly cohesive, yet distinct areas within the ACS corporate space.