Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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What is SPOON Events?

January 23, 2018

Do you have a business meeting, conference, incentive trip, company celebration or VIP event and don’t have the time or know-how for the complex details involved in planning?

Perhaps a product launch, annual user group program, networking event or tra...

Happy Holidays!

December 21, 2016

Happy Holidays!

The Water Project

December 16, 2015

Fresh Water Flows in Uganda and is Still Going Strong

 SPOON Exhibit & Event drummed up the attendees charitable spirits by uniting with The Water Project, Inc. a nonprofit organization that provides communities in desperate need with access to clea...

Are You Cool?

January 27, 2015

Happy Holidays!

December 17, 2014

SPOON Events Expands Again

May 20, 2014

SPOON Exhibits & Events, a Rochester Top 100 company and one of 50 top exhibit companies in the United States, announces the addition of a Detroit office. Several new employees support this Midwest expansion and existing facilities in New York and La...

Rochester Top 100 Company Celebrates 15th Anniversary

April 11, 2014

SPOON Exhibits & Events, a Rochester Top 100 company and one of 50 top exhibit companies in the United States, celebrates its 15th anniversary with the addition of a new office in Detroit, Michigan.

From its inception in April 1999, SPOON has quickly ...

Rochester Top 100: Macedon Firm Expands into New Market Spaces

January 10, 2014

Rochester Business Journal features SPOON President & CEO Herb Besaw on

SPOON Exhibits & Events Named to Rochester Top 100

November 5, 2013

The Rochester Business Alliance recently named SPOON Exhibits & Events to its annual Rochester Top 100, recognizing the fastest-growing privately owned companies in the Greater Rochester region. The companies must be privately held, headquartered in ...

SPOON Recognized in Top 50 Exhibit and Event Companies in the US

June 13, 2013

SPOON Exhibits & Events was recently recognized by Event Marketer Magazine as one of the Top 50 exhibit and event companies in the United States.

Event Marketer created the list of Top 50 exhibit and event companies for companies with event needs to...