| Pre-Event Marketing | Association Marketing | Exhibit Programs | Event Programs | Post-Event Marketing |
Blog SPOON Rochester delivered 6 boxes and 8 bags full of donated food to St. Martins Place this morning.
St. Martins will use some of the donated food for preparing upcoming meals and will pass the balance onto Sister Regis Food Cupboard for distribution.
Thank you to all SPOON Rochester employees who helped us donate more food than ever before, and thank you to our very own Greig Pensgen for coordinating this great effort.
Happy Holidays!!
Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers! SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer reception held at the Philadelphia Marriott Downtown.
SPOON Events “met” with the Cisco team (using none other than WebEx!) to determine the objectives and size of the event, and we recommended the Philadelphia Marriott Downtown as the ideal venue. This hotel is situated in the heart of Center City in Philadelphia, and connected directly to the Philadelphia Convention Center.
With the help of Carl Alan, a local florist, SPOON Events put together practical floral centerpieces using Cisco’s corporate colors. Cisco brand was present throughout the space via banner stands, GOBO lighting, blue up-lighting, table drapes (both on the registration table and covering half walls opening to the entrance of the hotel), beverage napkins, etc.
Guests were greeted by the SPOON team, who made sure to scan EDUCAUSE show badges to account for which guests were present, and they were gifted some Cisco branded t-shits, too.
A delicious menu was selected and top-shelf beverages were up for grabs. Not only did the guest eat up two WHOLE giant tenderloins, but did so in the first 30 minutes! We all know how hungry you get after a long day on the show-floor! A local jazz trio (Paul Sottile Jr.) brought an appropriate backdrop to conversation.
Take a peak at a few photos below, but be sure to see them all on our flickr stream!
With the sunny days of Western New York rapidly coming to an end (suprised they held out this long!), SPOON Rochester embarked on a team building corn maze at Long Acre Farms! Nothing like an afternoon filled with sunshine, fresh air and LOTS of teamwork to get us all geared up for the long winter months!
With Summer quickly coming to an end (sigh)… SPOON Rochester decided that it would be a good idea to take advantage of the nice weather! Our cook out was complete with hot dogs, hamburgers, chips, potato salad, pasta salad, and of course good company!
SPOON recently executed an international stand build for a new client Gracenote. A 7m x 5m Product Experience Demonstration Room and 4m x 5m Private Meeting Room were designed and installed on site at IFA 2011. Great job SPOON!
ACS National Meeting - Fall 2011 was a huge success! Regardless of hurricane Irene’s effect on east coast travelers, Denver, CO provided an positive destination for attendees. Show traffic was still very high and attendees were both excited and intrigued on what the booth had to offer. Our clients were very happy with outcome of the booth, and are looking forward to the Spring 2012 show in San Diego, CA.
Caldwell was in SPOON’s headquarters (Macedon, NY) today creating a new product video for the launch at Glassbuilders 2011 in Atlanta, GA next month. SPOON’s own Warehouse Manager Billy Tuffo demonstrated the ease of use of this new product.
This week SPOON Exhibits & Events had a great opportunity to educate all SPOON staff about the new and upcoming AV solutions that SmartSource Rentals has to offer. SmartSource traveled to SPOON Headquarters bringing their new and creative AV solutions with them allowing SPOON employees to experience the equipment first hand.
SPOON values a knowledable staff so we can provide our clients with innovative and cost-effective solutions that meet their needs and make them stand out from their competitors.
Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia! SPOON assisted Cisco not only with their exhibit space at this large education-based show, but also a special customer reception held at Loews.
With the way the trade show industry is changing, we think a lot more of exhibitors will begin to use these post-show events as big selling and customer interaction opportunities! By the way, be sure to check out an article from our friends at Exhibitor Magazine published a fantastic article about what they call “The Second Show” — we at SPOON tend to refer to this as a “customer/VIP reception”, or “Touch Point 3″. But, I digress…
SPOON Events “met” with the Cisco team (via WebEx of course!) to determine the objectives and size of the event, and we recommended the Loews Philadelphia as the ideal venue. This modern hotel is situated in the heart of Center City in Philly, a short, scenic stroll away from the Convention Center. And, the 33rd floor event space features second-to-none views of the sky line. All things considered, the perfect spot for a special customer reception immediately following the close of the trade show floor.
Of course, you can have the best event planned, but your intended guests need to know it’s happening! To ensure attendance, Cisco sent out virtual invitations to their guest list, while SPOON prepared traditional paper invitations for booth staff to distribute throughout the day on show floor.
We put together some practical floral decor with local partner Carl Alan, and made sure the Cisco brand was present throughout the space via banner stands, GOBO lighting, table covers, beverage napkins, etc. Guests were greeted by the SPOON team, who made sure to scan ISTE show badges to account for which guests were present, and they were gifted some Cisco branded takeaways, too. A tasty menu was selected and top-shelf beverages were up for grabs, while a local musical trio brought an appropriate backdrop to conversation.
Take a peak at a few photos below, but be sure to see them all on our flickr stream!
Geesh, we’re a little behind the 8-ball on this one…we never posted any details on our event for Harper International…
Harper International, a thermal processing technology company and SPOON Exhibits client, approached us to assist them with an internal employee event in their Buffalo facility. Harper has recently re-branded (we love the new logo & tagline!) and wanted to officially introduce their employees to the new look and feel during a special lunch reception.
It was important to our client that we work within a budget and to not make any detail appear extravagant — this has become a popular request across our industry as budgets (thus benefits, hiring, payroll, etc.) have tightened in recent years. We needed to make this hardworking team feel like they were a part of a new chapter of the business without making it feel like the expenditure was lavish. And of course, we were up for the challenge…
We utilized a pretty raw space within one of their production/manufacturing buildings, which turned out to be a nice touch and very appropriate for the event. We moved in some draped rounds with chairs and put together functional centerpieces — candy featuring the new red, white and black brand colors – that allowed everyone to bring a piece of the event home. A kiosk of sorts was set up to allow employees to browse the new website, and we added some flat screen monitors to enhance the executive team’s unveiling of the new brand identity. The custom cake by Zilly Cakes was the perfect end to a healthy, catered lunch, and the firery candles were a great tie-in to the new tagline of “Spark the Future”!
Check out a few photos below, but see more on our SPOON Events flickr stream.
