Pre-Event Marketing - Spoon Exhibits & Events

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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Pre-Event Marketing

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

The SPOON Approach works to introduce your event objectives, theme and messaging to the right people early and often. Creating an expectation and anticipation are keys to driving traffic. We DO NOT employ the “if you build it they will come” approach. To the contrary, The SPOON Approach focuses on communicating a fully integrated brand and event message to target attendees, press and association members. We employ tactics that integrate all five steps of the approach that result in improved ROI and ROO. It is the first step to a successful campaign and a greater impact!