Program Management - Spoon Exhibits & Events

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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Program Management

Short-staffed, overworked, down-sized or simply lacking the in-house personnel, experience or expertise to manage your event or exhibit programs? SPOON can be your comprehensive internal tradeshow or event manager, seamlessly integrating with the responsible parties or departments.

We’ll meet with you and your stakeholders to develop goals and objectives, brainstorm and finesse themes, develop internal and external marketing support, provide budget control – and anything else you need for your show, exhibit, product launch, sales event, general and/or educational sessions and more. We’ll book exhibit space, provide onsite logistical support, handle registration, and everything else from A to Z.

These services can be provided on an ongoing basis or for a single project. Contact us to let us know what you’re looking for. We’d be happy to discuss options and present a customized plan.