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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

SPOON to Assist The Home Depot Foundation, Showcase their “Celebration of Service” Initiatives

Posted on September 12, 2012

SPOON has designed and created a unique display helping The Home Depot Foundation honor men and women who have served and continue to serve our country. The “Celebration of Service” campaign runs from September 11^th through Veterans Day, and encourages employees to not only volunteer time to assist veterans, but enter an apron designing contest to reflect these efforts and their purpose.

The traveling display will showcase the top five winning aprons, as well as support an informational video and graphics highlighting the “Celebration of Service” efforts.

The Home Depot Foundation Celebration of Service Website

Posted in SPOON in the Media | Leave a comment