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Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Happy Rosh Hashanah!

Posted on September 17, 2012

Today is Rosh Hashanah, The Jewish New Year celebrated from sundown on September 16^th to nightfall on September 18^th. Rosh Hashanah is the beginning of the Jewish High Holy Days, or Yamim Noraim (the “Days of Awe”), and is followed 10 days later by Yom Kippur, the “day of atonement.” The Jewish culture traditionally celebrates the new year by first acknowledging the past years transgressions and then eliminating any bitterness by eating raisin challah, honey cake and pomegranate, and dipping apples in honey.

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