EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

SPOON's Annual Thanksgiving Food Donation

November 21, 2012

For a the third consecutive year, one of SPOON's Project Managers Greig Pensgen has coordinated a food collection to benefit the people that visit St. Martin’s Place. Located in the city of Rochester, NY at 55 Ontario Street, St. Martin’s offers a free hot meal each weekday to anyone who walks in. Greig volunteers regularly at St. Martin’s Place and can attest to the genuine gratitude that folks express who eat there.

SPOON staff members have donated over 170 non-perishable items the past few weeks, to be dropped off at St. Martin’s Place this evening.

Thank you Greig for helping us give back to our community in such a rewarding way.

We here at SPOON wish you all a safe and healthy Thanksgiving!