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Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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SPOON Rochester to participate in the JP Morgan Chase Corporate Challenge.... WE NEED YOUR VOTE!

May 18, 2012

On May 31st, SPOON Exhibits & Events will be participating in the 36th annual JP Morgan Chase Corporate Challenge.  It is a global celebration of corp...

SPOON Enjoys a Successful Exhibitor 2012

March 27, 2012

“The SPOON Approach” and the creative use of design and materials highlighted SPOON Exhibits & Events participation at Exhibitor 2012.


“The SPOON App...

SPOON to Highlight The SPOON Approach at Exhibitor 2012

March 1, 2012

SPOON will feature The SPOON Approach and its new brand at the Exhibitor Show at Mandalay Bay Convention Center in Las Vegas March 5 – 7.


“The SPOON ...

A New Logo Launched - Las Vegas Style!

February 6, 2012

SPOON Las Vegas takes the launch of its new brand to soaring heights!

When word was spread that SPOON was preparing to launch a new marketing strateg...

SPOON Launches New Brand and Website

February 6, 2012

SPOON Exhibits & Events is unveiling the results of an extensive rebranding initiative on Monday February 6th.

In addition to its core exhibit busine...