“The SPOON Approach” and the creative use of design and materials highlighted SPOON Exhibits & Events participation at Exhibitor 2012.
“The SPOON Approach” is an event marketing program encompassing all aspects of event design and production from pre-event planning, to event execution, post event follow-up and results reporting. The SPOON staff took Exhibitor attendees on a visual and interactive journey on describing how to integrate the SPOON Approach into their event programs to maximize value and increase return on investment. Interest was high and the interactive presentations through touch-screen technology, delivered the largest amount of leads of any other Exhibitor show that SPOON has participated in.
“We saw a great amount of interest in the “SPOON Approach” and it has given us several opportunities for new business and partnership opportunities in the near future,” said Herbert Besaw, President & CEO of SPOON Exhibits & Events. “The number of leads and meetings we had at Exhibitor far exceeded our expectations.”
The SPOON exhibit was a creative mix of marketing messaging featuring their new brand elements, including a new logo, and the use of lightweight materials for functionality and cost-efficiency. “We received praise from many attendees for the way we translated our new brand, while using lightweight materials that received a lot of attention,” Besaw said. “I don’t remember an exhibit we have had in the past that was photographed as many times as this one was. It was a creative and marketing “hit”.”
