Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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770.638.2900 x121

Chad Bozarth

Account Executive

I would consider myself a great father: loyal, humorous, laid back, fun … a good friend. I am an alumni of the University of Missouri-Columbia, an avid fan and football junkie, and very much looking forward to my alma mater’s move to the SEC (road trips!). I enjoy spending as much time with my daughter as possible, and making sure it’s quality time, not just quantity. I enjoy writing, love Atlanta’s weather and culture, and someday may figure out what I want to be when I grow up!

What is your favorite part about your job?

Interactions with new prospects and clients, learning new “stuff” from different industries (Just enough to be dangerous), and some travel.

What would be your ideal Saturday?

Tailgating, Mizzou football game, Mizzou victory, and post-game celebratory “what have you.”

What is your favorite color?


Who is your hero?

My parents

The Spoon Team

Darran Achter
Operations Manager

Frank Berardi
Senior Account Executive

Herb Besaw
President & CEO

Jason Besaw
Business Development Manager

Chad Bozarth
Account Executive

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Evan Cross
Graphics Manager

Heather Haddad
Account Director

Brad Parkins
Project Manager

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager