Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Lights, Camera, (lots of!) Action: 360|365 Studio Party Re-Cap

SPOON Events is pleased to share and celebrate the success of The Studio Party, hosted by the 360|365 George Eastman House Film Festival and Young Lion Studios!

Over 300 guests (far exceeding the expected attendee level!) were treated to a Hollywood sound studio party experience, right here in our own backyard of Rochester. After valeting their cars and stepping past the search lights, guests walked into a unique studio set-up on Stage 1 featuring a boat, cameras, and special lighting, all very typical of what one might find at this full-scale sound studio. Additionally, very modern white lounge furnishings from Hank Parker, string lighting, and orchids helped bring the studio an elevated party feel. Caterers, Richie Rich Party Services, and the DJ, Jimmy C’s Music Machine, helped ensure the attendees had a fantastic time with unique finger foods, specialty 360|365 martinis and lots of music for dancing!

The event was well documented with lots of pictures and even an YNN news piece! Check out our reel of pictures on our SPOON Events flickr page, and “like” 360|365 on facebook to see their albums from the event, too. Can you spot ME (Katherine) helping on-site at the event in the YNN story?

Everyone, from marketing director David Hamblin to a hearty group of local volunteers, deserves kudos for helping to celebrate Rochester’s enthusiastic film community at this event and throughout the festival!

Posted in Event Photos, Event Re-Cap, Reception, Videos | Tagged , , , , , | Leave a comment

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