Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1


Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2


Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3


Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4


Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5


Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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SPOON @ ExhibitorLive

Let's Connect!
Booth 1507
ExhibitorLive 2017
Mandalay Bay
Las Vegas, NV
March 13-15, 2017

Connect Before ExhibitorLive

President & CEO
Herb Besaw

Vice President,
Sales & Marketing
Orrie Capone

Director of Events
Emily Thompson

Director of New Business Development
Jason Besaw

Or connect with others on the SPOON team here

Connect During ExhibitorLive
Connect After ExhibitorLive
Stay in touch with SPOON Events after ExhibitorLive via email, Facebook, Twitter, or LinkedIn!