Show: ACC 2012
Location: Chicago, IL
Size: 40' x 40'
Partnering and consulting with Terumo’s marketing team over what was lacking in their old booth, SPOON’s project team came up with a criteria and wish list of what was desired in a new booth. Both teams were pleased with the results.
Work stations for Product Managers where they could run ipad driven video
Double sided work stations
Large enough counter space to layout and demo wires to attendees
Each station needed space for individual product
Incorporation of light weight fabrics
Tier 1 Corporate identity
Tier 2 Divisional identity
Tier 3 Booth product identity on booth approach
Private meeting space