Dematic - Spoon Exhibits & Events

EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Dematic

Client: Dematic
Show: ProMat
Location: Chicago
Size: 35' x 80' and 35' x 55'
Type: Custom

Dematic’s exhibit at ProMat in Chicago was their first opportunity after acquiring HK Systems to showcase their combined product line under a unified brand, and they wanted to impress. SPOON designed and built a custom three-story product exhibit featuring a double deck and private meeting rooms. The third story housed a “crow’s nest” with plexi walls and a glass floor, providing a breathtaking view across the exhibit hall as well as an aerial view of the Dematic product mix. A second exhibit space enclosed a VIP-only privately accessed environment to showcase the newest Dematic technology.