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Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
read more
 

Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
read more
 

Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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HomeCompanyPeopleKim VanderMallie

People


585.442.1740 x251

Location: New York

1260 Research Forest Drive
Macedon, NY 14502
Phone: 585.442.1740

Kim VanderMallie

Account Manager

I am passionate about helping people.  I love good food, good wine and hanging out with friends.

What is your favorite part about your job?

I love how the tradeshow industry is full of energy where creativity is brought to life in a 3-D experience.  Most of all I love working with our clients and the SPOON team.

What would be your ideal Saturday?

Go to the gym for a good work out, come home and do a little gardening and then go boating on one of the Finger Lakes.  The weather would be upper 70’s and sunny.

What is your favorite color?

Hmm, hard to decide there are so many to choose from. . . Pink maybe or Peach or Teal.

The Spoon Team

Darran Achter
Project Manager

Ron Ash
Senior Account Executive

Frank Berardi
Senior Account Executive

Emily Besaw
Events Manager

Herb Besaw
President & CEO

Jason Besaw
Business Development Manager

Joe Besaw
VP Operations

Chad Bozarth
Account Executive

Mark Burns
Divisional Manager - Atlanta

Orrie Capone
VP Sales & Marketing

Ray Crouch
Design Director

Sherry Delano
Account Manager

Emily Galka
Account Coordinator

Heather Haddad
Account Director

Steve Lesio
Project Manager

Jeff Marinelli
Graphic Designer

Joe Maxon
Divisional Manager - Las Vegas

Brad Parkins
Project Manager

Greig Pensgen
Project Manager

Katie Phillips
Exhibit Designer

Megan Shaggot
Exhibit Designer

Joe Talarico
Show Services Coordinator

Kim VanderMallie
Account Manager

Kara Welch
Event Planner

Mae Whiting
Account Manager

SPOON Administration & Accounting Team

SPOON Design Team

SPOON Engineering Team

SPOON Graphics Team

SPOON Transportation & Show Services Team

SPOON Production & Warehouse Team