Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Close

People


585.442.1740 x225

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Herb Besaw

President & CEO

I am passionate about my faith, family and future. I love to travel, experience life, drink great wine, and spend quality time with my family and friends … especially my grand babies! SPOON has been a passion of mine since creating the business plan in 1998 and opening in 1999. The challenges are great and the rewards are many!

What is your favorite part about your job?

I love the challenge of working with people to creative integrated solutions for our diverse client base and then experiencing the results. It is so fun to see and feel the excitement in everyone’s eyes when an event is about to open.

What would be your ideal Saturday?

Sitting at the lake with my family and ending the day with a sunset cruise on our boat! Does it get any better than that?

What is your favorite color?

Red

Who is your hero?

My dad was the coolest and most grounded person I have ever known.

The Spoon Team

Darran Achter
Project Manager

Frank Berardi
Senior Account Executive

Herb Besaw
President & CEO

Jason Besaw
Business Development Manager

Joe Besaw
VP Operations

Chad Bozarth
Account Executive

John Brooks
Operations & Project Manager

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Evan Cross
Graphics Manager

Ray Crouch
Design Director

Pam Dancu
Account Director, Business Development

Mary Gabriel
Account Director, Business Development

Heather Haddad
Account Director

Brooke Leone
Account Manager

Steve Lesio
Project Manager

Brad Parkins
Project Manager

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager

Katie Wissick
Exhibit Designer