Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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People


585.442.1740 x248

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Greig Pensgen

Project Manager

I’m a dependable, thorough, and hardworking person. I enjoy helping others, and try to live by the Golden Rule as I journey through life.

What is your favorite part about your job?

I enjoy multi-tasking, coordinating with various departments to bring all project details together and provide a complete 3D solution that meets client needs.

If you could live anywhere, where would it be?

San Diego, CA

What would be your ideal Saturday?

Sleep in till 7am, morning Rosary, have coffee while reading the sports section, go for a walk with my wife. Complete a project around the house. Cook dinner on the grill while enjoying a glass of wine or micro-brewed beer with family. After dinner sit on my front porch watching the world go by.

Who is your hero?

Cal Ripken, Jr

The Spoon Team

Darran Achter
Operations Manager

Herb Besaw
President & CEO

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Heather Haddad
Account Director

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager