EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

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Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

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Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

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Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

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Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

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Close

People

585.442.1740 x247

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Darran Achter

Operations Manager

I am a family man first and foremost. I have two beautiful daughters and a great wife to whom I have been married for 22 years. I have followed in my father and grandfather’s footsteps in choosing a career in the building trades. I have a strong faith in God and love to spend time doing outdoor activities, snowmobiling, fishing, camping and boating.

What is your favorite part about your job?

Seeing a project go from design to the finished product on show floor.

If you could live anywhere, where would it be?

Rochester, NY, where I currently reside.

What is your favorite color?

Blue

Who is your hero?

My dad

The Spoon Team

Operations Manager

President & CEO

Divisional Manager, Atlanta

VP Sales & Marketing

Account Director

Project Manager

Events Planner

Account Manager

Show Services Coordinator

Events Manager

SPOON Design Team

SPOON Engineering Team

SPOON Graphics Team

SPOON Transportation & Show Services Team

SPOON Production & Warehouse Team