Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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People


585.442.1740 x247

Location: New York

1260 Research Forest
Macedon, NY 14502
Phone: 585.442.1740

Darran Achter

Operations Manager

I am a family man first and foremost. I have two beautiful daughters and a great wife to whom I have been married for 22 years. I have followed in my father and grandfather’s footsteps in choosing a career in the building trades. I have a strong faith in God and love to spend time doing outdoor activities, snowmobiling, fishing, camping and boating.

What is your favorite part about your job?

Seeing a project go from design to the finished product on show floor.

If you could live anywhere, where would it be?

Rochester, NY, where I currently reside.

What is your favorite color?

Blue

Who is your hero?

My dad

The Spoon Team

Darran Achter
Operations Manager

Frank Berardi
Senior Account Executive

Herb Besaw
President & CEO

Jason Besaw
Business Development Manager

Chad Bozarth
Account Executive

Mark Burns
Divisional Manager, Atlanta

Orrie Capone
VP Sales & Marketing

Evan Cross
Graphics Manager

Heather Haddad
Account Director

Brad Parkins
Project Manager

Greig Pensgen
Project Manager

Alexa Sarkis
Events Planner

Jason Shanley
Account Manager

Joe Talarico
Show Services Coordinator

Emily Thompson
Events Manager

Katie Wissick
Exhibit Designer