SPOON Exhibits & Events is unveiling the results of an extensive rebranding initiative on Monday February 6th.
In addition to its core exhibit business, SPOON has experienced growth in its event-based services and programs. This growth has allowed SPOON to offer more event program solutions, and develop “The SPOON Approach” to event and tradeshow marketing. “The SPOON Approach” is an event marketing program encompassing all aspects of event design and production from pre-event planning, to event execution, post event follow-up and results reporting.
“Our clients have asked more of us over the past few years – to partner with them through entire programs,” said SPOON President & CEO Herb Besaw. “It’s driven us to change the way we think about tradeshows and events, and to formulate entire end-to-end event services and solutions.”
According to Besaw, more and more companies view tradeshows as events, and as part of the overall event marketing activities companies manage. With this evolution of the tradeshow and event industry, SPOON has developed and executed a countless events both within and outside of the tradeshow environment.
SPOON’s dynamic growth within the event management sector is in line with the company’s overall business strategy, and as such, is a natural extension of its services, driven by its clients’ need for end-to-end solutions, cohesive marketing across multiple platforms and venues, and more dependable return on marketing dollars invested. “With this shift in the needs of our clients,” Besaw said, “SPOON identified full service event marketing as a major growth opportunity, and we’ve adjusted our business model and brand positioning to address it, leveraging our core strengths – creativity, a vast network of partners, and decades of experience.”
SPOON will launch a new website as a component of their rebranding, featuring a new logo and a new approach to servicing and delivering results to customers. According to Besaw, it offers a dynamic, immersive view into the world of SPOON, and The SPOON Approach.
The new site, at www.spoonevents.com goes live on Monday, February 6.