Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
read more
 

Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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Blog

Cisco’s “Second Show” at EDUCAUSE 2011

  Our team returned from the EDUCAUSE Show in Philadelphia, PA with pictures of many happy Cisco customers!  SPOON assisted Cisco not only with their exhibit space at this large higher education IT -based show, but also a special customer … Continue reading

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Cisco’s “Second Show” @ ISTE 2011

Our team returned from the ISTE (International Society for Technology in Education) show with pictures of happy Cisco customers and beautiful skyline views of Philadelphia!  SPOON assisted Cisco not only with their exhibit space at this large education-based show, but … Continue reading

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Event Re-Cap: Harper International Brand Launch

Geesh, we’re a little behind the 8-ball on this one…we never posted any details on our event for Harper International… Harper International, a thermal processing technology company and SPOON Exhibits client, approached us to assist them with an internal employee event … Continue reading

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Lights, Camera, (lots of!) Action: 360|365 Studio Party Re-Cap

SPOON Events is pleased to share and celebrate the success of The Studio Party, hosted by the 360|365 George Eastman House Film Festival and Young Lion Studios! Over 300 guests (far exceeding the expected attendee level!) were treated to a … Continue reading

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A Mini HUG Preview from Tim King

Today’s the first day that all of our staff is back in town from San Diego…we’re having a great time sharing fun success stories, from belly dancers to zoo excursions to tasty food! It was a hectic week spent at … Continue reading

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If you build it, they will come! Our Sand Castle at HUG…

The SPOON Events team has been busy on-site in Carlsbad/San Diego this week for a large user group conference.  Our client, Hughes Network Systems, asked us to put together a fun dinner event that would take attendees away from the conference … Continue reading

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“Exhibitor” digs our “orange aid” sofa choice

We rented this orange sofa for our own booth at the 2010 Exhibitor show, and it quickly became a popular feature to our design and even brought people in off the aisles. And, “Exhibitor” Magazine agrees! Take a peak below … Continue reading

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