EXPAND

Step # 1

Introduce your brand, participation and objectives for the upcoming event.

Create early interest and buzz
Employ destination strategies for your exhibits & events
Develop focused touch points for re-enforcement
Identify target VIP event participants

Step # 2

Promote your brand, expand exposure and leverage target audience attention.

Utilize on-site media and press
Promote market expertise through speakers
Take advantage of sponsorships with your integrated theme
Apply for awards

Step # 3

Create a dynamic environment that attendees will want to visit.

Employ multi-tier branding
Execute the promise
Conduct business
Display products and messages creatively
Engage attendees and identify your VIP’s for event participation

Step # 4

Experience the value from executing a fully integrated event.

Extend the promise and execute the theme
Create a private space with the integrated marketing messages
Turn conversations into relationships
Leverage high touch point conversations into future meetings
Deliver a non-threatening environment

Step # 5

Extend the success and measure the results.

Execute pre-employed integrated marketing techniques that extend the connection
Deliver results that last
Measure successes and expand opportunities
Build future integrated program personality

Blog

Las Vegas Convention Center Expansion

Posted on July 17, 2012

Interesting article speaks well to the business climate and an uptick in event spending, as the Las Vegas Convention and Visitors Authority make a major investment to the Las Vegas Convention Centers buildings and surrounding area to keep it’s Number One ranking as the leading tradeshow venue in the US. SPOON’s full service facility and operations in Las Vegas deliver savings, creativity and superior service to all our clients in the growing LVCC environment.

Las Vegas Convention Center Expansion Article

Posted in Trade Show | Leave a comment