Pre-Event MarketingAssociation MarketingExhibit ProgramsEvent ProgramsPost-Event Marketing

Step # 1

 

Introduce your brand, participation and objectives for the upcoming event.

  • Create early interest and buzz
  • Employ destination strategies for your exhibits & events
  • Develop focused touch points for re-enforcement
  • Identify target VIP event participants
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Step # 2

 

Promote your brand, expand exposure and leverage target audience attention.

  • Utilize on-site media and press
  • Promote market expertise through speakers
  • Take advantage of sponsorships with your  integrated theme
  • Apply for awards
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Step # 3

 

Create a dynamic environment that attendees will want to visit.

  • Employ multi-tier branding
  • Execute the promise
  • Conduct business
  • Display products and messages creatively
  • Engage attendees and identify your VIP’s for event participation
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Step # 4

 

Experience the value from executing a fully integrated event.

  • Extend the promise and execute the theme
  • Create a private space with the integrated marketing messages
  • Turn conversations into relationships
  • Leverage high touch point conversations into future meetings
  • Deliver a non-threatening environment
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Step # 5

 

Extend the success and measure the results.

  • Execute pre-employed integrated marketing techniques that extend the connection
  • Deliver results that last
  • Measure successes and expand opportunities
  • Build future integrated program personality
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SPOON Holiday Food Donation

SPOON Rochester delivered 6 boxes and 8 bags full of donated food to St. Martins Place this morning.

St. Martins will use some of the donated food for preparing upcoming meals and will pass the balance onto Sister Regis Food Cupboard for distribution.

Thank you to all SPOON Rochester employees who helped us donate more food than ever before, and thank you to our very own Greig Pensgen for coordinating this great effort.

Happy Holidays!!

Posted in Employee Event, Team Building | Leave a comment

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